Unicode is responsible for the standardization of emoji. Their responsibilities include consistent coding, text display, processing, and interchange. It is an “example of control of communicative elements, which limit and shape how and what can be said in this particular digital virtual form” (Berdard, 2018). Unicode is made up of paid members where all levels can participate in discussions, however, not all levels have voting power when it comes to making decisions. Those with an institutional or full membership, a cost of $10,000-$18,000, carry a full vote. Those with a supporting membership ($7,500) carry a half vote. The remaining members ($35-$2,500) do not have a vote. The majority of members are North American technology companies, with the exception of Huawei, a Chineses company, that became involved in 2015 (Berdard, 2018).